Shopify Markets & International SEO
SEO Benefits and Working with Shopify Markets
Written By Noah Howadt
Last updated About 1 month ago
To make your translations visible to customers and search engines, your languages must be connected to Shopify Markets. This combination is what allows your store to rank globally and provide a localized shopping experience.
1. How Translingo works with Shopify Markets
Shopify Markets is the control center for your international sales. Once you have translated your store with Translingo:
You must assign your new languages to specific countries or regions by going to the “Languages” page.
This creates unique URLs for each language (e.g., yourstore.com/es for Spain).
Customers in those regions will automatically see the correct language, currency, and local payment methods.
2. SEO Benefits of Translingo
Unlike some translation apps that use a "temporary" overlay, Translingo uses Shopify’s native API. This provides massive benefits for your Search Engine Optimization (SEO):
Search Engine Indexing: Because your translations are stored directly in Shopify, search engines like Google or Bing can "read" and index your translated pages as separate URLs.
Ranking in Local Languages: Your store can show up in search results when customers search in their native language (e.g., a customer searching in German will find your /de product pages).
Automatic Sitemaps: Shopify automatically adds your translated URLs to your sitemap, ensuring search engines find your new content immediately.
3. Helpful Resources
If you are new to setting up international regions, we recommend these official Shopify guides: